In the past decade, the eCommerce website development process has grown to one of the largest industries in the world. Amazon is now one of the most valuable companies and has overtaken Walmart in revenue.
Metrics are used by the most profitable eCommerce website development process to make decisions. They are always aware of the state of their store’s success and know which levers to pull to expand. You can track thousands of metrics, but only a few of them directly reflect the state of your company and can be transformed into actionable insights that help you develop. Statistical importance must be understood by your web designer Singapore personnel if metrics and experiments are considered.
There’s a reason why the list of eCommerce website development processes is so long. Google Analytics, social media, your online store, product pages, homepages, checkout, and shopping carts are all rich data sources that collect quantifiable data, ready for you to analyze and track over time. Let’s take a look at the three most important eCommerce metrics.
#1 Product discovery metrics
It may seem obvious, but as web designer Singapore professionals you won’t be able to draw visitors to your site unless you raise awareness that contributes to their discovery of your brand. These measurements will assist you in determining the effectiveness of your eCommerce website development procedures that promote knowledge and exploration.
Impressions
Impressions are the number of times anyone sees your ad or piece of material. These impressions can be obtained through paid advertisements on third-party websites, search results, social media channels, and so on (anywhere, really).
Reach
Reach is the total number of your essential followers and subscribers, it is also the total number of people who will see your content. This could include your email opt-in subscribers, Facebook followers, and loyalty program participants.
Engagement
Engagement is the point at which your impressions meet your reach. It is how many of your followers and subscribers are engaging with your content (your impressions). This includes acquisition-related activities like click-through, but it also includes non-acquisition-related activities like likes and shares.
#2 Consideration metrics (or acquisition)
As a web designer Singapore expert, bear in mind that you will not have a buyer if they do not visit your website. Now that they’re aware of your brand, let’s define some metrics for getting them to your website. There are a lot of eCommerce website development processes in this stage of the funnel, so we’ll only look at a few.
Email click-through rate
The email click-through rate is the percentage of your email subscribers who clicked through to your site after receiving the email and opening it (both of which are other metrics).
Cost per acquisition (CPA)
Do you think it would be useful to know how much you pay to acquire customers (or your CAC, or customer acquisition cost)? We’ll take that as a yes, which is why it’s critical to avoid launching exorbitant campaigns that result in a small number of customers.
Acquisition traffic generated organically
In the long run, you hope to attract visitors to your website without having to pay for them. As a result, it’s critical to track how many of your visitors arrive at your site organically, which is typically available in all analytics platforms as a web designer Singapore expert.
Participation in social media
Social media metrics can be extremely beneficial to your eCommerce business. Participating in social media allows your business to create followers who are interested in what product you have and want to express their support.
#3 Conversion metrics
Now that you’ve had a visitor to your store, how can you gauge your success in converting them from a store visitor to a paying customer, adding products to their shopping cart, and checking out? These metrics should assist you in doing so.
Rate of shopping cart abandonment
Abandonment can be measured in a variety of ways, which is useful for tracking site behavior. The average shopping cart abandonment rate for online retailers is 71.4 percent, with a range of 60 percent to 80 percent. The best-optimized checkout process has a 20% abandonment rate.
Grow your business today
As a web designer Singapore professional, your attention is needed in several ways to run a successful eCommerce store — from building your store to defining your brand and creating your product to offering you a quality client service. Wiz Marketing may be new to the industry, but it sure offers high-quality service for your online business. To learn more about all the services they offer, visit their website today.
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