7 clear approaches to build amazing apps for startups

 When an app idea crosses your mind, you must be curious to witness its live version. Just like every aspiring appreneur, you are all set to invest in full-scale mobile app development to emerge as a successful startup in the competitive marketplace. Millions of SMEs and agencies from diverse industries rely on mobile apps to reach their customers and boost their revenues. In today’s business world, the evolution of digital mobility brings manifold opportunities to make money with the deployment of high-performing apps for Android & iOS users. So, it’s high time to kick start your mobile app development project!!!

Quick stats: Statista report reveals that there more than 3 billion smartphone users in the world. Moreover, the revenues generated from mobile apps are expected to reach beyond $189 billion by the end of this year. It is also reported that an individual usually accesses 30 mobile apps in a month.

 No doubt, mobile apps have become essentials for humans. We can’t imagine doing certain activities without having access to apps that simplify almost all activities we do on our smartphones. With the integration of technologies like IoT, wearables, AR/VR, iBeacon, Machine Learning, cross-platform frameworks, and tools, programmers are gearing up to shape innovations with their core methodologies for mobile app development. However, one must follow these 7 key approaches to build apps particularly for startups from varied niches:

  1. App ideation and analysis

The idea is a building block of your strategy for mobile app development. If your app idea is not feasible then your final app is less likely to survive in the market. Every business owner must get in touch with experienced developers to share your idea so that you can have their honest opinions if it will succeed or not.

Every mobile app development company possesses a team of app consultants and strategists who refine your app idea and further go ahead with market research & analysis. They sketch out a strategic plan on the basis of the below-described 3-tier analysis process to create robust apps for startups:

  • Market analysis: Since customers are the bricks and mortar of every business, the approach for market analysis is centered on the target audience. Getting familiar with the behavior and preferences of customers for your services or products would be helpful in presenting the right sets of USPs to compel them.
  • Competition analysis: When the market is flooded with millions of apps, you need a robust strategy to build an app that can compete with existing ones. It’s only possible with thorough research work on your competitors & deep clarity on how they’re attaining customers on their digital platforms.
  • Demographic analysis: To stay on the right track of mobile app development, it is necessary to go beyond the demographic boundaries. If your app meets the expectations of customers of different countries, your startup will surely gain prominence not only in the country of origin but also in overseas nations.
  1. Creating a mobile app prototype

Prototyping is the second most important step of the mobile app development process. It is a clickable version of your proposed mobile app designed to portray its initial look & design patterns. You need to cover these three phases while prototyping your app:

  • App concept validation: Make sure that your probable customers validate the app idea. In simple words, be confident that people understand the core value of your concept and the purpose of your app. You can try the Google Keyword Planner tool or create a landing page to define your product or service to get a response from the target audience.
  • Creating wireframes: Once your customers approve your app idea, your mobile app development service provider can start penning down details & features of your mobile app to come up with wireframes.
  • Eliminate unnecessary features: Removing non-core features from your prototype would make your app lesser complex and more user-friendly. Only must-have features must be there in your prototype.
  1. Estimate the development costs

Native mobile app development for iOS and Android platforms is highly preferable for startups. The actual costs of building an app depend on the platform, resources, charges of developer/s, complexities, time, technology/tools used, features, & other important requirements.

The costs for hiring a freelancer or a newbie will differ from the pricing packages of a reputed mobile app development company and the same thing goes with the quality of services delivered by both. We will further discuss this approach in the next pointer.

  1. Hire the best mobile app developer

You may find thousands of mobile app development service providers in the industry but only a handful of them are reliable & credible. Before taking any decision, do some research work and shortlist two or three agencies on the basis of their reputation, experience, pricing, specialization, service areas, portfolio, reviews, team, timeline, & other factors.

  1. Pick the right platform

Choosing the ideal platform for your proposed mobile app is very crucial to mark its success in the future. As far as stats are concerned, the Google Play store contains 2.47 million apps for Android users while the Apple app store holds around 1.8 million apps for iOS users. Hence, you can decide which platform is suitable for your startup by considering the popularity of both platforms.

  1. Focus on user interface design

The UI/UX design of your app must be appealing as well as functional to meet the quality standards of Google Material Design and Apple’s Human Interface. Make it intuitive and keep it more minimalistic & consistent to impart a stunning user experience with every single tap on the screen.

  1. Plan for marketing & monetization

Since nobody knows about your app after successful deployment, you need an effective app marketing strategy to publicize your product or services to get them on your customers’ device. App store optimization & paid marketing campaigns will work to bring in more downloads, engagements, conversions, & sales on your app.  

Ending notes

If you’ve got a dedicated and experienced developer to code a robust & high-performing mobile app for your startup then you can go ahead with full-scale mobile app development without any dilemma. However, all the above approaches are critical yet imperative to progress & execute the development process in a minimum timeline, expenses, efforts, & resources.


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