The rise of online education programs has thrown the higher education marketing mix into disarray over the last decade. In the past, educational institutions were regionally restricted, and marketing to universities was similarly restricted. Direct mail and phone were the most effective methods of reaching out to higher education institutions. However, with the advancement of technology and migration to the online space in recent years, more marketers have found their workplace online. Geographic boundaries are no longer an issue, and new strategies have been implemented to attract universities from all over the world. Email marketing is one of these marketing strategies. Email marketing is one of the most cost-effective and efficient marketing tools available to universities. Regarding return on investment (ROI), the marketing team sees an average return of $44 for every dollar spent on email marketing. However, to ensure your email marketing to university becomes successful, you may require to utilize an accurate university email address list. How? Read the following sections.
Key Objectives –
- How Is A University Email List Beneficial For Email Marketing To Universities?
- Get Started With Your Email Campaign To Universities: Take A Look At These 8 Key Strategies
How Is A University Email List Beneficial For Email Marketing To Universities?
The university email lists will undoubtedly save a significant amount of time when it comes to marketing and other procedures at various universities and colleges. The mailing system will make it extremely faster, simple, and hassle-free. In today’s technologically advanced world, email has become one of the most significant sources and mediums of communication, so why not utilize it for educational purposes as well? The university emails included in the list of universities are derived from reliable and trustworthy data sources. One of the best features of university mailing lists is that they are updated on a regular basis and cross-verified with actual information from universities, ensuring that you have the most up-to-date information. If you can obtain the university mailing list, you can be assured of receiving high-quality leads at a reasonable cost. You will be able to execute effective campaigns with high conversion rates. With the verified university email list, branding yourself the niche university administrative will become a lot easier for you. Furthermore, a well-segmented lists of university also allows you to promote your product based on demographic data fields like age, gender, ethnicity, educational attainment, source of income, socio-economic status, and others, making your campaign more focused and effective. The university lists enable you to target the education industry’s top decision-makers and provide you with a competitive advantage over your competitors.
Get Started With Your Email Campaign To Universities: Take A Look At These 8 Key Strategies
University email campaigns are one of the most underappreciated and undervalued marketing methods that we see marketers overlook or undertake on a daily basis. The email marketing campaign is not difficult if you are confident in doing so. We’ve compiled 8 of the best marketing methods to employ while executing your university email marketing campaign.
- Segment your audience
Segmentation is essential for your email campaign to university, and it’s extremely critical for higher education marketers. Remember that your audience is accustomed to receiving benefits from technology at the precise moment they require or anticipate it. With segmentation and automation, you can replicate that experience with your emails. Obtain the information from the university contact list and utilize it to create segmented groups based on demographic attributes such as age, gender, job title, engagement level, etc.
After segmenting your list of university emails, comes the utilization of targeted emails. Personalizing your emails is extremely important since customers from different generations will exist in your customer base. Hence, it is important that you tailor your messages according to the segmented group for better engagement and response rate. Use the information found on the university email address list and personalize your subscriber’s experience to enhance sales and conversion.
- Optimize your emails for all devices
It’s natural to think about desktop emails first because that’s where we spend the majority of our marketing time, but that may not be the case for your target audience. It’s critical to design your emails so that they look great and function properly in all forms, but especially on mobile, because that’s where Gen Z spends the majority of their time. Consider using a responsive design or creating distinct templates for different devices. Failing to optimize your emails may result in unsubscribing from your university contact database.
- Make a list of your goals and objectives.
Without a clear set of goals and objectives to guide the way to a successful strategy, no marketing effort is complete. Email marketing for higher education is no different. Set your objectives and organize your email campaign around them. Customize your university mailing database to meet your specific business requirements.
- Use compelling subject lines
Even though university professionals’ attention spans are shorter than ever, it’s vital to capture their interest as early as possible. Begin emails with a compelling and truthful subject line that motivates recipients to open them. Take into account the content at the top of your emails as well. According to studies, 42% of university officials check emails before opening them. Put your best photo and a catchy heading at the top of your email to encourage your university contacts to open and scroll through it.
- Include a Compelling CTA
What do you want your readers to do once they’ve read your message? You must inform them! This is referred to as a call-to-action (CTA), and it should be included in every email. You may include a call to action (CTA) urging subscribers to start or finish their application, register for an event, or download more content. Here are some CTA pointers to remember:
Use action words: Just like in the subject lines of your emails, action words will urge your recipients to click on your CTA.
Button it: Buttons are designed to be pushed. Make your CTA look like a button, and your recipients will want to click it without even realizing it.
Make it a Contrasting Color: Using a different color for your CTA than the rest of your material will help it stand out and be seen by your readers.
- Automate Your Email Campaigns
Implementing automation in your email marketing campaigns can help you achieve greater results with fewer efforts. Automated emails are ones that have been pre-programmed to send when certain conditions are satisfied. For example, you could send a welcome message to anybody who signs up for your university email address database or a series of personalized messages to anyone who downloads a program brochure from your website. Email automation is vital because it allows you to send out communications on autopilot, saving you time and ensuring that each of your subscribers receives them.
- A/B testing should be used.
You should test your emails on a regular basis to see what works and what needs to be improved. Subject lines, formatting, visuals, send times, and even the colors of CTA buttons can all be tested. You’d be amazed how much of a difference a small tweak can make. Always remember: don’t just test for the sake of testing; make sure you have a strategy and methodology in place.
Email marketing, without a doubt, is an effective way for marketers to engage with current and potential university customers. However, you must do so in the proper manner. Fortunately, you now have an understanding of 8 email marketing best practices for higher education to help you create future email campaigns and engage with the institutions. Make use of an accurate and GDPR-verified university email list to make your email strategies more effective and precise. Don’t be afraid to shake things around. University email marketing is unique, but it doesn’t have to be difficult if you follow these best practices.