A short SEO guide for your website

SEO consists of technical, internal, and external website optimization. To bring a site to the highest, you wish to follow certain rules, hunt for errors, and constantly correct them. You can make all the settings yourself without involving outside experts.

Preliminary work

First, you would like to review your site statistics and understand the traffic sources. This could be done using  Yandex. Metrica and Google Analytics. “Pay attention to the distribution of traffic from search engines, the seasonal traffic curve, moreover because the list of the foremost popular phrases, sources of referral,” advises Ganfaritov. You’ll also use  Yandex. Words to review the dynamics of requests and identify their seasonality.

Such a close analysis, in line with Roman Ganfaritov, will help to draw up a peace plan. If you do not have counters installed on the location, make sure to configure them. The final trend in demand is determined through the SimilarWeb service. – you’ll be able to track the traffic of the foremost authoritative sites in search of your subject, compare the traffic indicators between competitors and your resource.”

Initial setup and data collection

You need to integrate your site with services for webmasters of the foremost popular search engines. First of all, these are  Yandex. Webmaster and Google Search Console. This will be worn out alternative ways – adding an HTML file, a verification meta tag, etc. Detailed instructions for confirming rights to the location are going to be provided by the service itself. Correcting all the noted errors in services for webmasters will help create the idea for the right indexing of all subsequent changes on the location and taking under consideration the edits when ranking.

Main technical points

Yandex or Google guides will facilitate you to understand how search engines work.

  1. The presence of directives for computer program robots, sitemap. This may help show search engines which sections of the location are relevant and which, on the contrary, should be excluded from crawling. You’ll learn more about the intricacies of setting by reading the recommendations of search engines, for example, Yandex: Robots.txt guidelines Sitemap instructions.
  2. Configuring correct server responses. you’ll be able to determine the correctness of the answers yourself. “The main rule: all significant pages of the location that ought to be available to the user and therefore the computer program should respond to 200, non-existent pages – 404. Checking is done using services:  page check; check the list of pages or perform a fancy talk to the analysis of all pages of the positioning.
  3. Optimization and adaptation of download speed for mobile devices.  The expert warned that today it’s extremely important to optimize the location for smartphones and tablets. Requirements for “mobile” versions of the positioning differ from desktop issuance. You can check your website’s loading speed using PageSpeed ​​Insights, developed by Google. you’ll be able to read detailed instructions on a way to use the service within the material Greenhouses.

Internal optimization

Internal site optimization consists of working with the content of the positioning and bringing web content into a form relevant to the search query. “In other words, the landing pages of the positioning should give the simplest answer to the user’s query within the search,” explained Ganfaritov. to start with, you need to distribute the list of requests (from the semantic core of the positioning) across the pages of the site.

Optimize metadata and headings. within the headlines, add the most queries and keywords. The meta tag description could be a  short description of the page; it’s utilized in the snippet as a part of the search results. The expert advises using two lines of text so that it appears correctly within the search results.

H1- heading of the primary level. This heading must be used strictly one per page, and it must air every page. Include the foremost significant keywords in it, but don’t chuck its brevity and informational content, the specialist noted. Fill site pages with text content. Your texts must be unique. To check, you’ll use the services Content-watch.ru and Text.ru. it’s important to use subheadings, bulleted or numbered lists, and use links within the article.

The page content should be varied: additionally to text, add images, videos. For images, it’s worth optimizing the alt and title attributes to incorporate keywords. Set up internal linking. The expert advises to form optimal navigation – a close structured menu, blocks of links to the foremost useful adjacent pages, and to line up dotted links within the texts to related pages. You can read more about the way to write and format texts taking into consideration SEO optimization within the material Greenhouses. 

External optimization

You should increase the number of references of the resource on the network, and there you ought to develop the link mass. The more natural the link, the better. Roman Ganfaritov gave some advice:

  1. Use exchanges that concentrate on thematic sites with perpetual links, for instance, Gogetlinks.
  2. Services Miralinks, b2blogger will help within the selection and organization of accommodation.
  3. Study the most catalogs of companies in your field. we’d like both specific industry directories and general informational ones. Submit information about your organization to those directories. don’t avoid paid directories, because the barrier to entry is higher, and also the level of “spam” is lower.

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