When your product is not seeing good sales resting on the aisles and shelves, it is time to change the packaging and location as well. Do you know that checkout counters are the heart of the business, and most of the sales happen here? Counter Display Boxes are an ideal solution to improve the sales as it tailor’s customer’s needs seamlessly. The boxes enhance the buyer’s interest at POS and maximize the visual display for your products. Counter displays come in a variety of sizes, colors, shapes, and styles with customization to meet the marketing needs.
To overcome the reluctance in the sales process, it is crucial to design you’re packaging uniquely and effectively. You can use engaging graphics to draw customers and to convey your message effortlessly. If you need a well-designed POS counter display solution, here are some tips to follow.
Go For Minimalist Design
It is not essential to have a vibrant and loud counter display to attract the attention of customers. You can also make a strong influence with a simple and minimal design. Being minimalist will make you able to deliver purity, simplicity, and elegance. You should not depend on complicated and glittery designs to set your product apart. A simple design can speak volumes for your brand. You can communicate your message effectively and can make the purchase process easier for them. Display boxes are usually used for cosmetics, candies, and other small items. So, you don’t need an exaggerated design for these products.
Choose To Be Unique
No matter what the packaging solution is, standing out is the main goal of the brands. If one says, minimal design cannot be unique because all look the same; you can prove the person wrong with a uniquely designed minimal counter display packaging. Sometimes the choice of color or the placements of design elements or the typography can set you apart from the competition. An exceptional solution helps in building brand identity and allows customers to spot your products instantly. It delivers a clear brand message and value. Unique and clever designs are hard to ignore.
Right Use of Colors
Color’s choice is an essential decision to make in the design product. Not every color works for every product. Each hue has its meaning and delivers different messages. Multiple factors contribute to the right color choice. You can either go for your product color or sometimes brand color work best. If your brand has come up with its color theme, use the same hues to maintain brand consistency across all platforms. Make sure to stand out with the colors, graphics, and patterns. You may see counter displays in vibrant and funky colors, but rich and natural hues also have aesthetic appeal.
Let The Typography Speaks
Typography has a crucial role in attracting customers with display boxes. It is a feature that can make your product sell better. A call to action printed in large and bold fonts instantly captures the attention. Choose the fonts relevant to the product and brand. Moreover, make sure the text is readable and clear. It is not necessary to fill the counter display with unnecessary information. Choose what make your packaging stand out. A wrong typeface can negatively impact the customer perception about the product but the right choice will promote your brand for sure.
Give It a Test Run
Before the final launch of your product in the market, you should go for a test by introducing a small run of 100 boxes in the market. A test run will let you know what changes are required in the design. From the very start, you should have alternative designs ready for counter display packaging. Another idea is to have two to three prototypes of the same product packaging with different design elements. Introduce all three designs in different stores to know the customer’s reaction. Whatever design customer likes, you can go for it. In the end, your counter displays will surely get the recognition they deserve.
When you are done with designing an efficient counter display packaging, it is time to have some patience to see the desired results. You cannot expect customers to buy your product on the first day of display. Things require significant investment, and you should give it. In the event that things don’t go in support of yourself, you need to return to the plan cycle and think of a superior plan to draw clients. You can ask for retailers and customer’s feedback to get the idea of the demands of the targeted market. Ask for professional assistance if needed.
Hire A Professional
To get the most out of counter display packaging, it will be wise to hire a professional. You can provide them with your idea of design and ask for their suggestion. If you are an expert in packaging design, it will be good for a DIY. Many vendors offer affordable print and design services for custom boxes. Proficient administrations can cost you more than DIY, however it merits contributing. On the off chance that you actually don’t have any desire to spend on a fashioner, you can employ them for guidance and can plan the bundling yourself.
We hope the above guide helps you to have a well-designed counter display and Pre Roll Counter Boxes. It is an opportunity which you should not miss to draw customers at the point of sale. Being minimal and unique will help to grab attention instantly at the checkouts. Let the colors and typography speak for your brand. To get the best out of counter display packaging hire a professional and go for a test run.