User Experience demands both creative and strategic thinking. The UX design process is the bedrock of a delightful user experience.
Modern products constantly evolve, thereby adding more complexity. Not only that, but user expectations also keep changing. Here, as UX designers, the challenge lies to solve these problems and make the product easier for the users. This is can be achieved by following a UX design process.
Here, we will briefly explain our approach as a product design agency in Mumbai and you can follow it too for the best results.
At Octet Design Studio, we follow a six-step process, but this may vary depending upon the project requirements and industry differences. Nevertheless, the end goal/s remains the same for everyone or for every project. Let’s begin.
Step 1: User Research
UX research helps in identifying the problem & pain points of the users. To achieve this, we try to gain insights into the user’s life and behaviour through several techniques.
Step 2: Ideate: Think & Solve
In our ideation process, all the members brainstorm different ideas on a particular topic without judging or criticizing anyone’s idea. Our goal here is to come up with as many ideas as possible. We then filter out only those ideas which seem practical and feasible.
Step 3: Visual Design: Look & Feel
Next, we start with the design phase, where we construct and define the design language, specifications, design systems and other graphic elements. Simultaneously, we also design the content, where our UX writers help in creating engaging microcopies and ensure that the design is responsive.
Step 4: Prototyping: Simulate Product Behaviour
A prototype is a replica of how the final product will look and perform. This helps UX designers to test the functionality of the product before the actual launch.
The goal of a prototype is to test and validate ideas before sharing them with stakeholders and eventually passing the final designs to engineering teams for development.
Step 5: Test: Learn & Solve
Once the prototype is ready, we proceed to test the product before handing it over to the development team. There are two tests we perform – Usability testing and user acceptance testing.
Step 6: Measure: Compare & Iterate
Our UX decisions are based on research including metrics, user interviews, feedback, and heuristic analysis.
In order to align business goals with UX design, we first begin by setting the right metrics to track design performance.
To summarize, the product design process is an iterative human-centred design approach that combines research, strategy, design, prototyping, testing, and refinement to solve problems.
When it comes to following the right and practical design process, you should trust an experienced product design company in Mumbai like Octet Design Studio.