Disposable Shower Caps Market is Expected to Witness High Growth Owing to Increasing Adoption in Hospitality Industry

The Disposable Shower Caps Market is estimated to be valued at US$ 486.22 Million in 2023 and is expected to exhibit a CAGR of 5.7% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:
Disposable shower caps are plastic covers worn over the hair while showering to prevent hair from getting wet. They are easy to apply and remove without causing any damage to hair. They offer protection, convenience and are more hygienic compared to reusable caps. The increasing adoption of disposable shower caps in hotels, hospitals and salons is driving the growth of this market.

Market key trends:
One of the key trends fueling the growth of disposable shower caps market is their increasing demand from hospitality industry. As more number of people are traveling for business or leisure purposes, demand for personal hygiene and sanitation products is rising at hotels. Most hotels provide disposable shower caps in bathrooms as they are convenient and ensure hygienic showering experience for customers. Their single use nature eliminates the need for washing or storing reusable caps, making them a cost-effective option for hotels. The World Tourism Organization estimates the tourism industry will grow by 3-4% each year, thus increasing the consumption of disposable shower caps in coming years.

Porter’s Analysis

Threat of new entrants: Low capital requirements pose low threat of new entrants. However, established brands have strong customer loyalty and distribution networks.

Bargaining power of buyers: Buyers have high bargaining power given the availability of substitutes and undifferentiated products among suppliers. However, buyers prefer branded products.

Bargaining power of suppliers: Suppliers have low to medium bargaining power given the availability of substitutes for raw materials and commodity-like nature of products.

Threat of new substitutes: Substitutes like shower caps made from other materials offer low threat due to customer preferences for plastic shower caps.

Competitive rivalry: Intense given the presence of numerous suppliers and low differentiation among products.

SWOT Analysis

Strengths: Established brands enjoy strong customer loyalty. Plastic is inexpensive and widely available raw material.

Weaknesses: Undifferentiated products lead to price competition. Heavy reliance on leading retailers for distribution.

Opportunities: Growing travel and tourism industry drives demand. Rising health awareness increases replacement consumption.

Threats: Stringent regulations on plastic usage. Substitution threat from biodegradable alternatives.

Key Takeaways

The global Disposable Shower Caps Market Share is expected to witness high growth, exhibiting CAGR of 5.7% over the forecast period, due to increasing international travel and tourism. The US market is expected to maintain its dominance, expanding at a CAGR of 6.1% due to widespread product availability and awareness.

Regionally, Asia Pacific is likely to emerge as the fastest growing market for disposable shower caps, owing to rising health consciousness and prospering travel industry in countries like China and India.

Key players operating in the disposable shower caps market are Xianmengprotect, TOWA, Vagabond, The Flexit Company, Yangzhou Jessica Daily Necessities, Yuanbaby, Fanavid, Hubei Huanfu Plastic, Kimirica, Betty Dain Creations. Leading brands focus on innovations in design and materials to differentiate their products.

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