Four Content Marketing Examples

What is a content marketer? An interesting question indeed, but it’s not as easy to define as you might think. Broadly speaking, a content is an internet marketing individual who creates unique, informative content for their website, often marketer in collaboration with other members or experts at the site. They often work as freelance writers, content researchers, copywriters, etc….

Content marketing is basically a type of online advertising focused on creating, publishing and distributing useful content for a targeted audience on the web. This content is created to increase conversions (buyer transactions) on sales pages, increase traffic to a site, improve website rankings and generate increased website income. The content marketer has an in depth understanding of Search Engine Optimization (SEO), Pay Per Click (PPC) Ad Words, article marketing, viral marketing, social media, etc…. to help drive targeted traffic to the site.

It is the content marketing efforts that enable businesses to increase brand awareness among potential customers and clients, thereby increasing their profits. Engaging in content marketing will allow you to build a solid foundation for your business, as well as, build strong brand recognition with your target audience members. Ultimately, engaging in content marketing efforts can create a large customer base with which you can expand your business relationships. This is a critical step in increasing your business profitability and brand awareness.

When you have a site that can be a viable solution to a particular challenge, it is imperative that you develop a marketing strategy. The first step in your marketing strategy should be to determine your target audience. An experienced content marketer can help you identify your target audience based on your business goals. If you wish to increase brand awareness among your target audience members, it is wise to consider marketing through social media. If your business is strictly ecommerce-based, it is wise to focus on optimizing your website to increase your brand recognition online.

Content marketing allows you to not only build relationships with your target audience, but also, build relationships with other business owners in your industry niche. A content marketer should be willing to work closely with other website owners, bloggers, and Internet marketers. A content marketer can learn a lot from the mistakes and triumphs of another internet marketer. When a content marketer learns from another internet marketer’s mistakes, they benefit from the experience. On the flipside, when a content marketer makes the same mistakes repeatedly, they quickly learn not to make the same mistakes.

Once you have determined your audience members and your content marketing strategy, you need to determine your smart goals for those audience members. Smart goals are not the same as pie-in-the-sky objectives. Smart goals are realistic and achievable. For instance, your smart goal might be to produce five articles per day for the next month, with one article being dedicated to each individual audience member. Your actual articles, however, may vary depending on how fast and efficient you are at generating content.

Finally, the last component of your content marketing strategy is customer engagement. What does “customer engagement” mean? Basically, it is customer knowledge, which is defined by the Carnegie Mellon University Study of Customer Engagement as “the extent to which a customer will be influenced by the experience they have while doing business with you.” Let’s use that definition loosely, because customer engagement is often measured by many different metrics. For instance, one person may find that a particular aspect of a website, such as an easy-to-navigate page or good customer service, makes them more likely to engage and return to a site.

So there you have it. Four content marketing examples, all related to social media content marketing. If you apply the principles presented here, you will be well on your way to building a thriving online business. To recap, incorporate your core marketing strategy, build a powerful social media profile, and continuously add fresh and useful content. You will find that as you become increasingly active in the online community, you will not only increase your presence, but that your customers will come to rely on you as a trusted and valuable source of information.

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