Free contests and their role in User Engagement within the Fantasy Sports Industry

Lakhs of people play fantasy cricket daily in India while thousands of them join in order to check how this thing works. Fantasy Cricket has been present in India since 2008 but it was during the pandemic when people understood its true potential and started playing multiple fantasy sports online. Since a lot of new users join this business on a daily basis, the fantasy platforms have made free contests for everyone, so that the newbie’s understand how this game works.

Now, that’s one side of the story. The other side is that there are people who don’t want to involve themselves in a game that involves money. Now, the game seems to be a very interesting one of course. So, what they do is join the game, play contests which are free of cost and compete with friends, family and others. There are actually a lot of people who do this on a regular basis and what this does is increase user engagement of the top fantasy cricket apps in India.

The rules and regulations are all the same in the free contests and that’s why it also acts as a practice platform. If we leave cricket out for a while, there are multiple games present on any platform these days where you can play contests for free. For example, Real11 offers you to play Carrom, Bubble Shooter and other such games on a free basis and once you master the art, you can play contests involving money and can earn almost double of your investment.

In short, there are a lot of positives when it comes to free contests that are being offered by the fantasy platforms. While the user engagement is a big positive for the brand, the users are the real kings and they are the real winner when it comes to this feature.

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