A guest post placement is when another webmaster or blogger to write a guest post for an existing blog/site. The guest writer then appears as a guest on that blog/site’s resource box, which is also placed on the directory to list. Does the guest author of this page have a back link to your site? Most often than not, if the site the guest writes for has an affiliate program (which means they receive a commission from sales made through links within the content of their blog/site), the guest post will contain a link leading back to that particular site. And usually, the affiliate company has a logo for their own affiliate products, and it would not be too difficult for the company’s marketing team to create a promotional image for the links leading to their own affiliate products.
So, why guest post placement makes guest blogging works? There are several reasons why guest blogging works, but there is one reason in particular that has to do with search engines. The more guest posts you have on blogs/sites with higher search engine rankings, the higher your chances of being listed in the first page of the results. It may not be instantly (or at all quickly) but eventually your site will be seen by visitors looking for information about the niche you specialize in.
Another reason guest blogging works is through social media. Social media sites like Twitter, Facebook, StumbleUpon and Digg can drive lots of traffic to your blog and your business at the same time. As you may know, social media traffic is generally considered to be more “qualified” traffic. Through guest blogging on a high-ranking social media site, you can drive lots of social traffic your way, since these people already know you’re an expert in your niche. If your guest post is well-written and relevant, they’ll read it and be impressed by what they find.
Finally, guest posting also benefits your reputation as an author. By posting on high-ranking and popular blogs, you get more exposure for your name as an author. But remember, even though it’s free publicity, you don’t want to jeopardize your reputation by posting low quality content. Make sure you write quality content and guest posts that are related to your niche topic. Only guest post if you can provide good references and have content of a high standard.
This strategy of SEO guest post placement has been around for awhile, but it’s still a powerful one. You have to make sure you are providing good content and providing quality backlinks, otherwise you won’t see much traffic. Guest blogging is often used by established and successful websites to bring in new high-quality traffic. It’s one of the fastest ways to get a foothold in the world of SEO. The increased traffic will help you establish yourself as an authority within your niche.
To receive the most benefit from guest post placements, you need to take care of these requirements. Be careful not to overdo it. Many people who do this tactic get penalized by Google, especially if they use low quality backlinks. Don’t create hundreds or thousands of backlinks to advertise your site. Instead, focus on high quality backlinks and create lots of them.
A great way to get backlinks to your site without creating any backlink farms is through white hat methods like article marketing, forum posting and blogging. These methods are completely free and are much safer than backlink farms. Remember though, white hat SEO means using proper SEO techniques. You can’t just submit any article and expect to get approved. Always make sure you use anchor texts that are relevant to your topic.
With the increase of online visitors and the increase of blog traffic, many webmasters have realized the potential of guest post placements in Internet marketing. If done correctly, this can be a very effective way of improving your search engine rankings and getting organic traffic to your websites. It is worth trying out. But try not to spend all your time on it, as it may be a source of poor quality backlinks.