Guide On Developing A Dating Application

Technology has seeped in every part of our lives, and it is not surprising that our love lives aren’t left behind.

Long gone are the days when dating was considered a taboo, nowadays people meet their other halves online through dating apps. In 2019, online dating revenue in the United States amounted to 912 million U.S. dollars. As matchmaking platforms are becoming ever-more socially accepted, the online dating industry is forecast to surpass the billion-dollar mark by 2021. Despite the overwhelming number of dating apps in the industry, niche dating app development are flourishing. The factors that need to be considered when developing a dating app are explained below,

Analysis

Analyzing the trends, market and usage of dating apps is essential and crucial before developing an app. It gives one a clear picture of what they are getting into, what they can do, etc. Most of the users of dating apps are males. 25-34-year-olds form the highest number of consumers of dating apps. The undisputed kings of dating apps are tinder, happn, match.com and badoo. Targeting specific romantic relationships like LGBTQ are grindr, and her. When considering a startup, targeting a niche is a sure way to succeed because of less competition and more loyalty. Analyzing competitors allows you to learn from their mistakes and uniquely implement their features in your app. 

Some of the indispensable features in latest dating apps

  • Intuitive UX

Swiping in tinder has an intuitive UX which makes it easy for anyone using the app to understand how it works. 

  • Platform integration

Instead of polishing one’s dating profile, allowing them to integrate their social media accounts saves the user’s time. 

  • Innovative features

Features like list, matchmaker keeps users engaged.

Incorporating the features mentioned above in your app is a sure way to succeed. 

Must include features when creating a dating application

Onboarding- users use these features first when creating a profile. It includes tutorials, signing up, and integration of any social media account. 

User profile- the option to set up one’s profile using options like viewing one’s profile, edit profile, verify, popularity, credits, and boosts. 

Discover people- the reason for signing up on dating apps is to discover and meet people. This option enables one to find people who are nearby or within the same city by enabling the geolocation. It matches users with people who are within their proximity.

Matching-The artificial intelligence aids in understanding the user’s profile and their preferences by studying their likes and dislikes. After taking into account all this information, the users are matched with their potential matches. With time, the matches become more tailored to what they’ve liked before. 

Connection and chat- after a match, the users are allowed to communicate through chats, video calls, etc. 

Security features- profile verification, reporting feature increases the security of the app by verifying the person who has registered with the app and reporting harassment by other users tends to reduce harassment and removes those who harass others from the app. 

Push notification- to remind the users of a missed swipe or match.

Apart from these, other features that are necessary for a mobile application like app information, terms and conditions etc. are also important. 

Cost of making a dating app

The cost of creating a dating app is based on the platform one would like to launch their app on, and the number of features they would like to include in the app.

In a nutshell,

Dating apps are one of the many ways in which people find love. With people’s increased reliance on technology, dating apps have the potential to become mainstream ways of meeting that special person. Create your dating app and take on the world! 

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