5 Design Rules and How to Make Them Work For Your Business

Visualizing a design in your mind is relatively easy, but it is what you are able to portray when pen meets paper that counts.


If you own a small business and want to take control of how the majority of your branding takes shape, knowing the essential design principles is an empowering investment that opens significant opportunities.


Apply powerful designs to your website and custom branded packaging and see a significant uptick in brand recognition.


Learn About The 5 Rules of Design

Every work of art is designed with the intention of passing a particular message to a specific audience. Being able to express yourself requires abiding by these 5 principles.



Repeating an element gives your design a sense of structured movement and consistency. It helps you to unify and reinforce the aesthetic value of your design.


Repetition can be used as a marketing strategy. By using it on your company’s portfolio, packaging, and important company documents, you make it the face of your company.



Alignment is the placement of components on a page. Its function extends beyond organizing; it is critical for improving a design’s aesthetic attractiveness. Without proper alignment, a design would be lacking in direction, harmony, and structure.


Alignment is usually used for two design elements: text and pictures. Graphic designers strive to strike a balance between the two so that both text and pictures are aesthetically pleasing and flow together seamlessly. A composition will look crisp, clear, and legible to an audience if it is well-aligned.



Contrast is the element that makes a design stick out in the minds of your audience. The use of contrast to direct a viewer’s focus to the most significant elements of a design is critical to its structure.



The distance between items is used by designers to disperse them or build a connection. When components are placed closely together, people get the impression that they are linked. If a designer wants to break the notion that elements are connected, they place them away from each other.


In user experience design (UX Design), proximity is highly crucial. The way a designer arranges items on a page helps to eliminate clutter and make the structure more comprehensible. It also helps consumers progress naturally through a page because related, congruent information is grouped together.



Just as it is with the actual weight, visual weight should be equally distributed since too much weight on one side might result in ineffective designs.


The audience will find themselves concentrating too much on the part of your composition that bears more weight.



The three types of balance are radial, symmetric, and asymmetric.

Symmetrical designs

These have a well-distributed design composition. This type of balancing gives the design a feeling of formality and order.


Asymmetrical balance

This integrates opposing weights such that the whole design is symmetrical but not visually balanced. Asymmetrical designs are more aesthetically appealing than symmetrical designs because they generate movement within the piece by calling the viewer’s attention all around.


Radial balance

This involves equally distributing the components of design around one point.


Applying the Principles of Design

The above-discussed principles can be a useful tool for designers when applied correctly. Find out more about other marketing strategies that you can apply in your business.


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