How to Choose Commercial Video Editing Agency

Video production is pricier than most other forms of content. That’s why it’s critical that your team is well-equipped to handle the entire process.

Word-of-mouth is a great way to find a good video editing agency. It’s also worth checking out their portfolios and asking for samples of their previous work.

1. Experience

If you want to start a commercial video editing company, you’ll need to do some research to find out where your skills and expertise meet the needs of potential customers. Once you have a clear idea of the market, it’s time to get started.

The best way to begin a video editing business is to partner with a full-service production studio. This will give you the experience and support to build a strong portfolio of successful work. This will also help you to avoid any mistakes that could cost your company money.

Choosing the right team to work with can be challenging. Many people will gravitate toward a company’s flashy, edgy, viral video successes, but this doesn’t necessarily indicate their ability to handle your unique audience and sphere.

Look for a company that can adapt their creativity to a range of industries and provide you with a detailed creative brief that outlines the scope of your project. This will ensure that both parties understand the expectations and reduce the need for revisions, which can add up to significant costs.

2. Reputation

A video editing company with a good reputation can help you stand out in the huge sea of content that gets uploaded on YouTube every day. Look for testimonials and reviews from past clients and ask about their experience working with the agency.

You should also check whether the agency has a registered business name, and they should provide you with proof of insurance. This is an important aspect of running a business as it protects you from any liabilities that may arise in the event of a claim by a client.

While many people focus on seeking out companies with experience in their specific industry or that have a portfolio that mirrors their envisioned project, it’s equally important to consider a company’s ability to adapt their creativity to new projects. This is especially true when it comes to commercial videos that must be able to reach a diverse audience. Look for an agency with a diverse range of clients and projects that demonstrate their flexibility. Also, ensure that they have a process in place for handling revisions and deadlines.

3. Pricing

When choosing a commercial video editing agency, it’s important to find out how much they charge. This can be done by asking for samples of their work and evaluating whether it’s within your budget. Also, it’s important to understand their pricing structure, such as if they have an hourly rate or a project-based fee.

Another thing to consider is their level of experience. If you’re looking for a high-quality video, it’s important to choose an agency with a lot of experience. This will help ensure that they understand your vision for the video and can create a high-quality product.

Lastly, it’s important to find out what their creative process is like. Ask them who their director and DP is and look at their portfolios. This will help you determine if they’re the right fit for your business. It’s also important to find out if they’re good at communicating and sharing ideas with you. This will help ensure that there are no misunderstandings or delays during production. It will also help you avoid costly mistakes that can be caused by miscommunication and inefficiencies.

4. Timeline

Video production takes a significant amount of time, whether you’re making a simple explainer video or a full-blown animated commercial. It’s important to understand the timeline of a project before you start so you can be sure it will be finished on time and within budget.

Pre-production is the planning phase and typically takes the longest amount of time. This includes researching the client’s business, looking up locations for shooting and preparing a script. It can also include writing a voiceover track, producing an original song or capturing B-roll footage to use for behind the scenes content.

Once the shoot is complete, the editing process can take a while to finalize because editors are always tweaking things and adjusting audio levels. This is especially true if your video has a lot of motion graphics and animations which require a more complicated post-production process. Make sure to discuss with your agency what their turnaround time is and if they offer any guarantees if the video doesn’t meet expectations. This can help alleviate stress and potential headaches later on.

5. Communication

When hiring a video editing agency, it’s important to make sure they have the same vision and expectations for the project. This means sharing a creative brief with the agency so that everyone is on the same page. This will help keep the project on track and within scope. It’s also essential to be honest about your budget so that the agency can provide an accurate quote for the services you need.

A good commercial video editor is a skilled storyteller and can take a written or verbal brief to create a finished product that meets your objectives. They can incorporate branding elements to align the video with your marketing strategy and brand voice, and they will work closely with you and your team to incorporate feedback and revisions.


After your video is complete, it’s important to plan for its distribution. You should have a clear strategy for how your video will be promoted and how you will measure its success. Whether it’s brand awareness, website traffic, or trial signups, your video should be driving real results for your business.


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