Business owners think about advertising, social media marketing, and email marketing when it comes to business growth strategy. The reason is that digital signage boards are placed all over the place, and you’ve probably experienced it. Digital display signboards of various sizes and designs entertain and enlighten customers effectively.
If you have not implemented display signs for business yet, you might have missed a key element in the strategy to create brand awareness, drive sales and increase customer engagement. Thus, whether you are a small or large-scale business owner, choose full color LED display signs to boost your business productively.
How does Digital Display Support your Marketing Strategy?
Here are a few methods by which digital signage will support your marketing strategy.
For customer engagement, you first need to target the right audience. Digital signage is a proven method for grabbing customer attention. Research shows that digital displays capture more than four hundred percent more views than any static display.
Virginia LED signs placed in high traffic areas in malls, and public areas have become popular in getting customers. From retail stores and supermarkets to hotels and tourist places, digital displays play an important role in attracting customers.
It Improves Brand Awareness and Recall
One of the most crucial purposes of a business is to ensure its brand awareness and top-of-mind recall. According to a study, full color LED display signs can boost more than fifty percent of brand awareness.
Businesses achieve better brand recognition by carrying brand visuals and aesthetics into digital signage content to create a lasting impression on people.
Different data shows that digital signage has up to eighty percent recall rate, almost double that of traditional advertising.
It Increases Sales
Increasing the bottom line is the most important part for businesses. These days, more than eighty percent of people use digital signage and have experienced significant growth in sales. Whether a retail store owner or a big industrialist, Virginia LED signs have come out as the best effective solution in driving purchases.
Promotes New Products & Services
The digital display is one of the most impactful ways to announce new products and services. They have the ability to showcase new offerings with enticing visuals and unique content that creates excitement among users.
The possibilities are endless, whether a small clothing retailer may use the digital display to showcase an exclusive and new collection or a supermarket to advertise an introductory sale on a new brand offered in the store.
Beyond all these, with digital displays, healthcare providers can advertise new health services or vaccine availability, banks can showcase new financial services, and quick-service restaurants (QSRs) can drive people’s attention in no time.
Now Reach and Engage with your Customers in a New Way
While consumers may be over-saturated by various forms of marketing and advertising, the digital display is still the strongest method that is able to capture and sustain people’s attention.
According to reports, more than seventy-five percent of consumers recall seeing Virginia LED signs on display boards while driving or walking in the lane. Hence, you can make use of this advantage and grab people’s attention to boost your business.