India Ceramic Sanitaryware Market to Witness Signifcant Growth Due to Rising Construction Activities & Growing Population

The India ceramic sanitaryware market is estimated to be valued at US$ 3,824.0 Mn in 2022 and is expected to exhibit a CAGR of 11.90% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:
Ceramic sanitaryware products include wash basins, water closets, urinals, and bathroom accessories that are made from ceramic materials like clay, feldspar or porcelain. These products offer durability, resistance to stains and corrosion and are affordable options for bathrooms. Rising construction of residential and commercial buildings in India is driving the demand for ceramic sanitaryware as they have become an essential component in modern bathrooms. Growing population is also increasing the need for housing which in turn is propelling the ceramic sanitaryware market in India.

Market Dynamics:
The ceramic sanitaryware market in India is driven by rapidly growing construction activities in the country. According to India Brand Equity Foundation (IBEF), the construction industry in India is expected to reach US$ 1.4 trillion by 2025. Rising disposable income is enabling people to spend more on home improvement and this is increasing the sales of high-end premium sanitaryware. Furthermore, growing health awareness among consumers has increased adoption of anti-microbial sanitaryware products for hygienic bathing. However, increasing raw material prices may hamper the market growth. Expanding e-commerce channels are also facilitating the easy availability of a wider range of ceramic sanitaryware products to customers scattered across the country.

Segment Analysis
The India ceramic sanitaryware market is dominated by the toilet and cisterns segment. This segment accounted for over 45% market share in 2021 owing to growing awareness about sanitization and hygiene. Rapid urbanization and rising disposable incomes are further driving demand for advanced toilet fixtures in India.

PEST Analysis
Political: The “Swachh Bharat Abhiyan” campaign by the Government of India has given a major boost to the ceramic sanitaryware industry. Various subsidies and favorable regulations have been introduced.
Economic: Rising middle class, rapid urbanization, and growing construction activities are fueling demand. However, increasing raw material prices remain a challenge.
Social: Changing lifestyles, nuclearization of families, health and hygiene consciousness are key growth drivers. Access to proper sanitation has become an important social cause.
Technological: Companies are launching smart and sensor-based toilet suites with advanced cleaning technologies. Use of digital marketing platforms is also gaining prominence.

Key Takeaways

India Ceramic Sanitaryware Market Demand is expected to witness high growth, exhibiting CAGR of 11.90% over the forecast period 2023-2030, due to increasing health and hygiene awareness among consumers and rapid urbanization. The market size for India ceramic sanitaryware was valued at US$ 3,824.0 Mn in 2022.

Western India is expected to remain the fastest growing regional market over the next few years led by burgeoning infrastructure development activities and rising disposable incomes in cities like Mumbai and Pune. Northern India is also emerging as a major hub owing to government initiatives for improved sanitation facilities in rural areas.

Key players operating in the India ceramic sanitaryware market are HSIL Ltd, Cera Sanitaryware Ltd., Roca Sanitario, S.A., RAK Ceramics, Duravit AG, Toto Ltd., Jaquar, Golf Ceramics Ltd., Kajaria Ceramics Limited, H & R Johnson, and Villeroy Boch Group. The market is highly competitive in nature with these companies introducing innovative and environment-friendly product offerings. 

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24 thoughts on “India Ceramic Sanitaryware Market to Witness Signifcant Growth Due to Rising Construction Activities & Growing Population”

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