Having your company or brand present on social networks today is very important. I am sure that you have found an advertisement of the greats of the market on Instagram or have already been ordered to buy a product that has been indicated by an influencer.
Generally, the type of companies I mentioned earlier that sponsor great ads or hire well-known influencers have good investment capital and probably a great team to coordinate the processes that lead to the success of this type of digital marketing strategy.
But when you have a small business, is it possible to have this strong presence on Instagram? What kind of strategy do you need to use?
This is what we are going to talk about in this article.
Have a goal
The first step in starting any strategy is setting a goal. What do you want to recover from being seen on Instagram? What message does your brand want to convey? Do you want to gain more brand awareness through Purchase Instagram Followers or do you want to focus sales within your own profile?
All these points need to be studied and defined based on the target audience (which we will talk about below), as well as the amount that you are willing to invest in your business to promote your Instagram brand.
Define an audience and person.
One of the biggest challenges for a small business taking its first steps on Instagram is finding the target audience and defining the brand personality that will communicate with that audience.
Remember that you need to empathize with the followers and that the closer and more transparent your Instagram profile is, the more followers and future clients you will attract.
A good strategy for attracting the right people is to study your target’s behavior. Understand what your followers like and don’t like. Take tests, whether it’s in the form of writing a caption or where your content works best, in feed or stories, for example.
Be on the lookout for trends in your niche. It is also important to bring something innovative and make a difference.
Visual experience and content
First, you need to answer these three questions for yourself:
What is the essence of your brand, that is, what does it represent?
What is the interest of your audience?
What makes your company or brand only on social media?
When you have the answers to these questions, you are on the right track!
Providing a good and faithful visual experience to your followers is essential to start an Instagram strategy. After all, social media works exactly on images, and conveying the essence of your brand through the feed is the key to getting noticed through one billion users of the platform.
Use Instagram features
This well-known platform feature is often misused and thus does not achieve the correct goals, how to find the right people to follow your profile .
We following the right strategy hashtag attract and find more fans relate to your brand, and thus increase the chances that these people consume their product, organically promote your brand or to contact you to congratulate him .
But how to do it?
Look for hashtags that you think would be of interest to that audience and that have to do with your segment. It is important not to be generic, for example, if you have a travel agency, it is not worth searching for only #travels or #tourism. Look for a specific term used by the local tourism secretary, used to advertise the region you want to address in the publication.
For example, in the state of Pernambuco, there is #discoverpernambuco, with 24,186 publications from tourists and locals.
Terms that are too broad will not give you concrete information, especially if you are a small business.
Another nice feature of Instagram is the ability to search for profiles by location. This is a step where most people are not interested in your company in that particular region. This strategy will also help you attract local followers and strengthen communication between you.
Also, if someone posts your address in a post, you still get an organic share.
There’s no reason not to try huh?
Instagram Stories is one of the most interesting and accessible functions within the platform. Since the famous algorithm has not yet fully reached the display order, it is much easier to be seen there.
But keep in mind that the content posted to the story must be different from the feed, okay? Not producing horizontal videos to post in stories, for example.
Here you can learn how to best use this feature in your strategy. Purchase Instagram Story Views to gain your popularity and credibility.
Drive your traffic
Do you remember that at the beginning I spoke of having a definite goal? Well, if your goal is for the customer to complete a purchase on your site (something that happens outside of Instagram) you should tell your followers how to do it.
Explain in the posts how the dynamics of your profile work. Promote your product and your brand. Insert your website link in the bio and use your feed to convey the essence of your product.
There is no use planning a strategy and then not taking it seriously. You need to keep a record of posts to captivate your audience and deliver your message. On the other hand, we also know how difficult it is to coordinate so many strategies, brands, production and still be social networks.
This is exactly the reason why using a profile management tool on Instagram will help you, a lot, in this process. With Postgrain you can schedule posts, reply directly, use localization, #hashtags and prepare all the content for the week or month, saving time for its creation.