Advertising services consist of: research and assessment of advertising plans; and placement of ads with the proper media for best exposure.
Example: An advertising agency may be hired to devise an advertising plan and then to furnish a completed ad for your company to take it to the next level. They can also work on commission on your behalf to place ads where they are needed the most. If you want to run a campaign, they can help with the purchase of tangible personal items such as signs and literature.
Major advertising services include nationwide network television stations, national print media such as magazines, newspapers, trade journals, Internet websites, etc. The major services that are usually offered by advertising agencies include: nationwide media buying agencies; nationwide search engine marketing agencies; nationwide electronic magazine advertising services; and nationwide radio advertising services. In this article we will take a closer look at these agencies and what they do.
Sales tax: When people think about the sales tax, they think about the Bureau of Labor Statistics’ statistics on sales tax. But in reality there is another important factor. Advertising agencies also calculate your sales tax based upon the average cost per sale for each of your advertised campaigns. These figures are then added up to come up with your total sales tax. This figure should be the final price you pay to an advertising agency because it includes not only the cost of the advertisements but also any direct sales and incentive programs, you have agreed to run as well.
Creative process: The creative process in advertising services includes the brainstorming and development of ideas. During this time, the ad agency will interview possible customers and come up with a list of their likes and dislikes. From this list the ad agency will draw out a series of posters or other types of advertisements that best capture the market’s imagination. These posters are then voted on by the creative team. At this point it is important to remember that the ad agency’s job is to come up with the best campaign possible; therefore the client is not to complain that the ad campaign is not what they wanted.
Media buying: Media buying is the second major part of an advertising services campaign. The media buying company will buy your advertisement space for newspapers, magazines, radio, TV, etc… They will also work with you to find the most effective locations for your advertisement. In the United States television stations, magazines, and newspapers all own their own advertising; however, in the United Kingdom many newspapers on both the radio and television stations themselves.
Video ads: Many people only associate advertising services with marketing campaigns but video ads go a long way in the advertising services business. The video advertising service will produce a small video advertisement for you that can be used for both marketing and advertising purposes. In the past the internet has been the main way in which businesses have promoted themselves but as technology has improved so has the need for companies who can create effective video ads.
Advertising agencies in New York City began to grow rapidly during the 1980’s. This growth spurt was a result of two factors. First, the introduction of video technology and the second were the launch of a new medium, television. As the demand for advertising services in New York City increased, more agencies were created in order to meet the demand. Today there are dozens upon dozens of agencies in the city, each trying to attract attention and take advantage of the ever increasing number of clients.