Poultry Processing Machinery Market Estimated to Witness High Growth Owing To Increasing Chicken Production And Growing Demand for Processed Chicken

Market Overview:
Poultry processing machinery is used for deboning, cutting, and packaging of poultry meat. Key machinery includes killing & defeathering equipment, evisceration equipment, cutting up machines, and packaging machines. Poultry is one of the most widely consumed meat globally owing to its high protein and low-fat content. Rising chicken production and the growing demand for processed & packaged chicken are key factors driving the demand for poultry processing machinery.

Market Dynamics:
The poultry processing machinery market is expected to witness significant growth over the forecast period owing to two key drivers-
Increasing Chicken Production: Global chicken meat production has more than doubled over the past two decades and is expected to increase further to meet the rising demand. This rising production volumes will augment the demand for poultry processing machinery used for slaughtering, deboning, packaging and other processes.
Growing Demand for Processed Chicken: With growing urbanization and busy lifestyles, the demand for processed and ready-to-eat chicken products is on the rise. This growing demand is expected to propel the adoption of advanced poultry processing machinery for operations such as portioning, marinating, and packaging. Key players operating in the market include Jansen Poultry Equipment, Petersime NV, Vencomatic Group, Big Dutchman International GmbH, Valco Companies, Inc., TEXHA PA LLC, Hartmann Lebensmitteltechnik Anlagenb

Segment Analysis
The global poultry keeping machinery market is segmented into equipment type and automation type. Based on equipment type, the feeders segment is dominating the market as feeders are essential equipment for providing feed to poultry and account for more than 25% of the total poultry keeping machinery market share. The growing demand for poultry meat and eggs is increasing the requirement for high-quality feeders.

PEST Analysis
Political: Government initiatives to promote food security and agricultural productivity are promoting the growth of commercial poultry farming, thereby increasing demand for efficient poultry keeping machinery.
Economic: Rising disposable incomes are increasing meat consumption, especially poultry meat, in developing nations. This is positively impacting the poultry keeping machinery market.
Social: Changing consumer preferences towards protein-rich diets are favoring the consumption of poultry meat and eggs. Besides, nuclear families are increasing the demand for processed and packaged food.
Technological: Adoption of IoT and automation in poultry farming is increasing productivity and optimizing farm operations. Key players are introducing equipment integrated with advanced technologies.

Key Takeaways
The Global Poultry Keeping Machinery Market Demand is expected to witness high growth, exhibiting 3.4% CAGR over the forecast period, due to increasing demand for animal protein attributed to mounting global population. Regionally, North America dominates the market owing to advanced animal farming practices and presence of leading machinery providers in the US. Key players operating in the poultry keeping machinery are Jansen Poultry Equipment, Petersime NV, Vencomatic Group, Big Dutchman International GmbH, Valco Companies, Inc., TEXHA PA LLC, Hartmann Lebensmitteltechnik Anlagenbau GmbH, and HAMEX-GROUP. Key players are focused on introducing smart and automated equipment to optimize poultry farming.

The Asia Pacific region is the fastest growing market for poultry keeping machinery due to rising meat consumption in China and India. China accounts for over 50% of the Asia Pacific poultry keeping machinery market. Rapid urbanization and growing disposable incomes are fueling the demand for animal protein in the country.

Key players operating in the poultry keeping machinery are Jansen Poultry Equipment, Petersime NV, Vencomatic Group, Big Dutchman International GmbH, Valco Companies, Inc., TEXHA PA LLC, Hartmann Lebensmitteltechnik Anlagenbau GmbH, and HAMEX-GROUP. The players are focused on scaling up their production capabilities and expanding geographic footprints to strengthen market position.

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