SEO Reseller: An Agency’s Guide to Reselling SEO Services

The proven effectiveness of search engine optimization (SEO) has made many digital marketing companies consider expanding their services with SEO packages for clients. However, some agencies may need some help providing SEO assistance due to lacking resources or knowledge about this marketing technique. This is where SEO reselling plays a significant role.

This practice is an outsourcing service that enables marketing agencies to offer SEO services in the Philippines without needing to shoulder its complexities. SEO reselling refers to the agreement between an agency and an SEO expert (company or individual) to market and resell the latter’s service. 

Different Advantages of SEO Resellers

Engaging as an SEO reseller can provide various advantages, such as the following:

  • Expanding the range of services
  • Using existing industry knowledge in practice
  • Generating additional income
  • Upselling or cross-selling current digital marketing services

SEO reselling also enables an SEO agency Philippines to offer high-quality services without pouring resources into an in-house SEO team. This strategic partnership is designed to benefit both the company and the clients needing SEO services.

Factors to Consider When Becoming an SEO Reseller

One of the factors to consider when becoming an SEO reseller is choosing the target market. SEO resellers must know their prospects and decide whether they will target B2B or B2C companies. It is also essential to select the industry the agency will be targeting, as it can help in the research about the current state of the niche. 

Identifying the target market can also help determine whether the potential client is suitable for the agency. When consulting with potential clients, various factors, such as the budget, authority, business needs, and timeframe, must be considered.

Another factor to consider is how to determine the prices of SEO services. This will establish the amount of revenue that an agency will generate. Some of the common pricing models to choose from are the following:

  • Package-based pricing
  • Hour-based pricing
  • Results-based pricing
  • Project-based pricing

With the continuous changes in the digital landscape, considering the expertise of SEO resellers can significantly contribute to a company’s growth. With SEO resellers shouldering SEO tasks, time and energy can be allocated to improve other crucial business activities to earn more.

2 thoughts on “SEO Reseller: An Agency’s Guide to Reselling SEO Services”

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