What is target audience in paid campaigns?

A category of people defined by certain demographics and behavior constitutes the target audience. With the knowledge about the target audience, businesses create user personas that lead their decisions on marketing campaigns. To find a target audience you would need to figure out the kind of people who would be interested in your service or product. Most companies track demographic … Read more

What Are The Types Of Errors And How To Rectify Them

By improving the visibility of WebPages in the SERPs, SEO helps increase unpaid or organic traffic to a website. But it is disappointing when you have loads of traffic on your website, but an error brings your site down for hours! If it keeps happening, you might lose your rank on search engines, and all … Read more

How and Why You Should Use Google Ads

Google ads is an advertising platform through which we can reach out to people and promote our products and services. We can promote our website, our YouTube channel, or anything we wish to promote using this platform. How should we use Google ads? We can use it in many ways. First, we will have to … Read more

AI Importance In Digital Marketing

Digital marketing is always developing. The prospects that continue to arise in the digital marketing sector appear to be endless. AI and machine learning are transforming the digital marketing sector. Digital marketing (DM) is indeed a field of study that is heavily reliant on data and analytics. Any online initiative’s success on the capacity to … Read more

InnoGenX – The Best Digital Marketing Agency in Bangalore

InnoGenX is the best digital marketing agency in Bangalore, blending its unique creativity with feasibility. IGX offers a plethora of services like SEO, SEM, SMM, Complete Digital Marketing, Website Design and Development, Web Hosting, E-Commerce Solutions, Content Management System and other IT related projects. We have a brilliant combination of marketing experts with creative minds who can … Read more