A digital content manager (DMC) is the software that controls and manages all the different media elements in a website. This can include video, images, audio and so on. This piece of software is usually available as a program that you install on your computer. When you are setting up your web pages, you will … Read more
What is a content marketer? An interesting question indeed, but it’s not as easy to define as you might think. Broadly speaking, a content is an internet marketing individual who creates unique, informative content for their website, often marketer in collaboration with other members or experts at the site. They often work as freelance writers, … Read more
Do you have a law firm and are looking for some law firm web content? If you are a law firm and want to promote your business online, then you need a site that’s attractive, informative, and interesting. You need the site to be easy for consumers to navigate so that they will come back … Read more
Marketing campaign is an overall game strategy and a long term, realistic approach to any company or any industry with the basic purpose of reaching a sustainable competitive edge by knowing the desires and needs of consumers. A marketing campaign encompasses a variety of activities that are undertaken for the promotion of products and services. … Read more
Advertising services consist of: research and assessment of advertising plans; and placement of ads with the proper media for best exposure. Example: An advertising agency may be hired to devise an advertising plan and then to furnish a completed ad for your company to take it to the next level. They can also work on … Read more
Marketing platforms refers to software that enables marketers to manage their businesses, contacts and leads from a central location. This system is usually web based and can integrate with email marketing platforms such as Hotmail, Gmail, Yahoo! and MSN. For the small business owner or professional marketer who has many leads and opportunities to explore, … Read more
It used to be that a great explainer video simply had to have some real life examples to illustrate its claims. Times have changed. With the advent of technology and the internet, it is now easier than ever to come up with an informative video to make its claims. Here are a few of my … Read more
An advertising company, also known as an advertising agency or a creative agency, is a company dedicated solely to developing, planning, and executing advertising and at times other types of advertising for the clients of a larger company. Most of these agencies will focus on either the area of advertising in general, or specific industries … Read more
Define Your Audience: Prior to using your marketing strategies, it is important that you identify the exact target audience you want to reach.
If you aren’t using social media platforms to market your company, now is the time to do so. Social networking is not only for the social networks anymore.