The Art of Incase Design

Just because you need your laptop to work, doesn’t mean it has to be ugly. You can find some great laptop cases and sleeves that are beautiful as well as protective. Incase has recently been recognized for their awesome designs. Here are some of the best products they have created, with links to purchase them online. If you love the styles of Incase Art but aren’t sure which product to buy, this article will give you more information on each one so you can decide which case is right for you!


How does an artist start?

For any budding artist, one of their first hurdles is just figuring out how to start drawing. It’s easy to feel intimidated when looking at paintings in art museums and thinking I could never do that. But do you know why? Because you probably don’t even have a pencil or other drawing utensil in your hand! So, if you want to become an artist, just grab some paper and start sketching away.

 You might not be Rembrandt, but it doesn’t matter—you are learning. And every time you pick up a pencil and draw something new, you get better. You learn what works for you as an artist, what kind of things inspire you and where your talents lie. Even if it looks like garbage at first (and trust me it will), keep practicing; eventually, everything will click into place.


What does a designer do?

The designer’s job is to conceive and create what will eventually become a physical object that people can interact with. Whether it’s industrial design, furniture, or software/web applications, great designers think about what it will feel like to actually use a product.

They consider how users will react when they touch an interface or hold a chair in their hands. They try to put themselves in other people’s shoes—to see things from other perspectives—and then bring those ideas into reality through sketches, prototypes, mockups, and wireframes. In short: they imagine something new into existence.


What should be in your portfolio?

Let’s face it, most hiring managers spend less than 30 seconds looking at your portfolio before they make a decision. You can help them by including these in your portfolio:

1) A picture with you and your product

2) Your business card

3) Your resume

4) A short video talking about who you are and what you do

5) Your LinkedIn profile

6) Some social media links

7) Anything else that proves to hiring managers that they should be listening to what you have to say.


Keep in mind, though, that if you don’t already have work experience relevant to their job opening (or even if you do), then your portfolio is going to need some extra convincing power. If all else fails, bring props! (Extra points for things like cookies or baked goods.)


When should you hire an artist/designer?

Hiring an artist/designer is something you should do if you have a very intricate product or if you’re looking to differentiate your brand. Having a distinct and consistent design can be key in grabbing attention—but it requires collaboration with an artist/designer who understands how to balance form and function for your particular market. When choosing an artist/designer, look for someone with a unique aesthetic that complements your brand but doesn’t completely mimic it.


Visit Ouji Fashion for more information.

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