If your business has an online presence, Gathering and analyzing data is critical. Undoubtedly, Google Analytics is one of the popular web analytics software. But several website masters are on the lookout for the right alternatives to Google Analytics.
Why Lookout for a GA Alternative?
Nothing is perfect! Similarly, Google Analytics has some limitations. Before we dive into the alternatives, let’s look at some of the limitations of Google Analytics.
Limitations of Google Analytics:
- Focuses on acquisition instead of retention and activation
- Very restricted capabilities for segmentation
- Can’t track out of the box conversion data
- Needs Google Tag Manager customization to track events
- Does not track user-specific conduct metrics
Setting up Google Analytics (GA) outside the restricted default settings involves in-depth knowledge of the tool, and it takes a lot of customization to get useful insights.
Top 5 Google Analytics Alternatives
Leadfeeder allows marketers and sales teams to see who is visiting their websites regardless of whether the user is filling a form out or sending an email. It recognizes businesses who visit your site at a high level, then seeks contact details from individual users to that particular company.
You will synchronize leads to your CRM and see what websites they are looking at, enabling you or your sales staff to hit them with a laser-targeted sales pitch.
Pricing: Free Basic Plan available, Paid Plan: $55/month(14-day free trial available)
Reviews: 4.7 out of 5 Stars
Ahrefs offers site managers, like other SEO software, a dashboard view of their SEO results with domain authority, organic keywords, etc. For its keyword analysis and vast backlink library, the SEO platform is best known.
Pricing: Paid Plan: $99/month
Reviews: 4.6 out of 5 Stars
Learn More: Adobe Audience Manager
SEMrush includes many of the functions provided by the other SEO software. It does, though, provide a broader forum for brand tracking than just monitoring backlinks. It also has built-in campaign analytics to help you consider the ad campaigns and budgets of your competitors.
Pricing: Paid Plan: $100/month
Reviews: 4.5 out of 5 Stars
In real-time, GoSquared monitors traffic to the platform and campaign data points. It will explain the origins of traffic for travelers and what sites they access. With live chat, team mailbox, and built-in CRM, the app will assist with much of the sales process.
Pricing: Paid Plan: $29/month
Reviews: 4.5 out of 5
Heap was developed to provide easy access to predictive analytics for its blogs, smartphone applications, and cloud resources to less tech-savvy folks. The set-up and automated monitoring of all user interactions are fast. When you want to investigate the result of an update to your web or software, it even provides retroactive analytics.
Pricing: Not Disclosed
Reviews: 4.4 out of 5 Stars
Learn More: Adobe Target