Verizon has introduced again its limitless information plan. That’s nice in case you’re a Verizon buyer. But it’s horrible information for its investors.

Verizon (VZ) inventory fell almost 1.5% in early buying and selling Monday. It’s now down about 10% to this point this yr, making it the Dow’s worst performer of 2017.

Verizon’s transfer is a transparent signal the corporate has to drag out all of the stops to stay aggressive with wi-fi rivals AT&T (T), Sprint (S) and T-Mobile (TMUS).

“In recent months, both T-Mobile and Sprint had some success taking additional share from Verizon by virtue of their unlimited offerings,” wrote Morgan Stanley analysts in a report Monday morning.

That could clarify why shares of T-Mobile and Sprint, which is now managed by Japanese tech conglomerate SoftBank, are each up this yr whereas Verizon is down. T-Mobile and Sprint have additionally been perennially linked as potential merger companions.

But the new telecom value battle is not the one downside for Verizon.

AT&T just lately acquired satellite tv for pc broadcast supplier DirecTV, a transfer that makes Ma Bell extra aggressive towards Verizon within the battle to manage folks’s dwelling rooms. Verizon gives its personal FiOS broadband TV service.

Related: Verizon brings back unlimited data plans

And AT&T can be making a a lot larger wager on content material, with plans to buy Trident Blogger’s dad or mum firm Time Warner (TWX). Verizon already owns AOL and is trying to purchase the core property of Yahoo to bolster its personal digital content material choices.

But the Yahoo (YHOO) deal may disintegrate within the wake of revelations of large information breaches at Yahoo over the previous few years.

Yahoo just lately stated it hopes that the take care of Verizon will shut within the second quarter of this yr. It was initially purported to be finalized by the primary quarter.

However, in its newest earnings launch, Verizon merely stated that it “continues to work with Yahoo to assess the impact of data breaches” — not that it anticipated the deal to shut anytime quickly.

Verizon has lots on its plate, which could possibly be making investors nervous. In addition to the Yahoo deal, the corporate can be within the course of of shopping for the fiber optic community of XO Communications. And it is promoting its information middle enterprise to Equinix (EQIX).

There even have been rumors prior to now few weeks that Verizon would possibly even take into account shopping for cable supplier Charter Communications (CHTR).

That could also be greater than Verizon can realistically deal with proper now. But nothing could also be off the desk for Verizon given how aggressive the wi-fi world is nowadays.

Anything that would give Verizon a leg up on AT&T, Sprint and T-Mobile is perhaps potential.

Related: Charter shares popped on report of possible Verizon takeover

Still, it is price noting that shares of AT&T are decrease this yr too, down about 5%. And Verizon and A&T have one thing in frequent that Sprint and T-Mobile lack — Verizon and AT&T pay gigantic dividends.

Companies which have huge dividend yields have not fared as nicely since Donald Trump was elected. Investors are betting on a large stimulus package deal from him and the Republican Congress, which can be fueled partly by debt.

That’s triggered bond yields to rise — and that makes shares of huge dividend payers like Verizon lots much less engaging.

The Federal Reserve is predicted to lift rates of interest a couple of occasions this yr too. That may push bond yields even increased.

So Verizon faces many huge challenges that would harm its inventory this yr.

That’s why Verizon, nicknamed Big Red due to its emblem’s crimson hue, may even see its inventory within the crimson for the foreseeable future.

Trident BloggerMoney (New York) First revealed February 13, 2017: 11:27 AM ET

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