Users of Facebook adore video. One and a half billion of them watch videos exclusively on Facebook Watch each month. Marketers may take advantage of this trend using Facebook video ads.
Video commercials provide advertisers with the greater creative power to showcase a brand’s personality and emotionally engage viewers. They also garner more clicks (two times more, according to a recent experiment).
One of the most powerful mediums available to marketers is Facebook video ads. Any marketer can become more competitive on Facebook right away by learning how to make scroll-stopping, engaging video ads.
The basics of Facebook ads, five suggestions for designing the greatest video ads, and illustrations from eight businesses that are maximizing video are all covered in this tutorial.
Facebook Video Ads: What Are They?
Facebook video advertisements are charged ad placements with video content that can show up in one of some pre-selected places on a visitor’s Facebook screen.
Either start from scratch when making a video ad or boost an already-existing post that already has a video from your Facebook account.
placement of Facebook video ads
The majority of people are aware of in-feed video ads—those that appear as you scroll through your News Feed. Your Facebook ad can be displayed in some locations, though.
In-feed advertisements like organic posts appear as someone scrolls through their News Feed.
Mini-commercials called in-stream video adverts to appear in the middle of another video. On mobile devices, they only appear after the primary video content has played for 60 seconds.
An in-stream advertisement will play for the first 15 seconds before giving the viewer the option of continuing to watch the advertisement or switching back to the original video.
While a consumer is scrolling and shopping on Facebook Marketplace, video adverts for that platform show.