WHAT IS AND HOW TO OPTIMIZE AN ANCHOR TEXT FOR LINKS

To create an anchor text (clickable text in a hyperlink) on a web page you need to select the words you want to use to make the audience click and click on the chain symbol you see on the editor. This is the simplest way to insert a link.

But one point is also true: the text that acts as an anchor for your links is one of the most delicate elements for usability and SEO. Where to start? I would say to give a clear definition to understand what it is, how it works, and how to insert it.

Today topics of the post

  • What is anchor text: definition
  • An example of anchor text in HTML
  • How many types of anchor text are there?
  • How to choose words for a link
  • What is the anchor text in the images?
  • What links with SEO?
  • SEO, Link Building and penalties
  • Create anchor text in WordPress
  • TL; DR: What you need to know at a glance

What is anchor text: definition

A text consisting of two or three words that we use to define a link on a web page.

This is the definition of anchor text, a string that is used to make a hyperlink evident and usable.

In summary, anchor text is what makes a link clickable on a web page.

According to the rules of the usability of a hyperlink, the anchor text must be immediately visible and traceable thanks to a different color than the font of the content, which is still different when the cursor passes over it or the link is visited by the user.

Here you can see how anchor text is inserted into a link. In some cases the text can still be underlined, in any case, it must be recognizable by the public.

An example of anchor text in HTML

The simplest way to explain what we are talking about: leave an example of what this element looks like in the HTML code of any web page.

How many types of anchor text are there?

Often for internal and related links in a document, such as blog posts, the title tag or the H1 of the content can be used as anchor text. But that’s not always the case, on the contrary: it’s an exception. Here are the various types of anchors for websites.

Exact match

The classic link exact match with the keywords you are interested in as anchor text. Useful and meaningful when used wisely. In incoming links from other websites, if used in link building without the right attention, it risks leading to penalties.

Partial match

You use a middle ground, in addition to keywords you also enter other terms. For example, on My Social Web instead of using the word web writer you can still enter “the site of this web writer”. Less forced, more natural.

Generic text

The use of non-contextualized content, unable to offer the search engine and the person more information. Not very useful from the point of view of usability (for example click here, go) but certainly not very risky for link building.

Brand

One of the simplest and safest ways to link. In practice, the anchor text is represented by the name of the brand, blog, or site (for example My Social Web).

Absolute URL

Still, a fairly neutral and little pushed method, from the SEO point of view, to insert a link: insert the link in the naked, absolute URL. It can be either a domain name with an extension or a permalink of a web page.

Whether it’s an anchor to a specific point on a page, an internal or outgoing link, or even a MAILTO link, there are rules to follow. First of all, the choice of terms to be used to insert an anchor text. According to Google:

The anchor text you use for a link should provide at least a basic idea of ​​what the linked page is about.

developers.google.com

While we can say that the terms must be clear and well defined, some tips suggest what to avoid when defining an anchor text:

  • Do not enter generic text.
  • Avoid irrelevant text.
  • Don’t use very long text.

The anchor text must be descriptive, it must make the user understand immediately what is on the linked page. But on the other hand, you shouldn’t use useless keywords and, above all, you need to understand that you don’t need to add useless text.

What is the anchor text in the images?

While the nature of the link anchor text in the text is clear, it may seem difficult to imagine how to apply this rule if the link is in images. In these cases, however, the rule is easy: the alternative text acts as anchor text like Rebuilt title.

What links with SEO?

This element helps to contextualize the linked page. So Google uses the text in question to get more information that could be useful for ranking. But it is not a direct process.

Search engines use anchor text – for both internal and inbound links – like information about what might be on that resource.

So, even if you are not in control of how others link to you, make sure that all the links you place on your site are useful to the user, descriptive and relevant.

SEO, Link Building and penalties

All this has to address a theme: link building work invests heavily in the possibility of obtaining inbound links with competitive keywords in the anchor text.

On the other hand, Google imposes strict parameters on this front and tends to penalize websites that insert and/or receive “Links with optimized anchor text in articles or press releases distributed on other sites”. This comes with more attention with the update of the algorithm known as Penguin. What does it mean?

If there are many inbound links with the same anchor text, tied to commercial and competitive keywords, Google may be tracking down a suspicious pattern.

And that indicates the potential link purchase. This does not mean ignoring the possibility of receiving mentions with specific and precise anchor text, but that the link profile of a website must be natural. Also in terms of nofollow links.

Create anchor text in WordPress

How to create a link with WordPress? Just select the words you want to use as an anchor and click on the image you find in the chain-shaped editor. This is the international hyperlink symbol that allows you to insert the link.

Once the text has been selected, add the destination permalink and click on the send button. This way the job is done. Alternatively, you can use the HTML editor.

TL; DR: What you need to know at a glance

An anchor text is the anchor text that we use to create the links on a web page. It must be concise, not unnecessarily long, relevant, and specific. Do you agree with these points? How do you usually proceed?

 

12 thoughts on “WHAT IS AND HOW TO OPTIMIZE AN ANCHOR TEXT FOR LINKS”

  1. Best Article
    buy apvp crystals   
    buy cocaine online  
    buy pure colombia cocaine online    
    buy mdpv online    
    buy mephedrone online      
    buy crystal meth online      
    buy arctic wolf heroin
    buy white heroin usa  
    rolls royce heroin for sale       
    ketamine powder for sale 
    buy ketamine hcl online 

    Contact Us :
    Whatsapp/Telegram : +1 708 966 9744
    Wickr ID : chemcocdroppers
    Signal ID : +1 708 966 9744
    Email : contact@chemcocdroppers.com / purechemicalstore007@gmail.com  

    buy heroin online  
    buy mdma crystals online   
    pure mdma powder for sale    
    black tar heroin for sale   
    oxycontin 80 mg street price   
    Buy Roxicodone 15mg Online   
    Buy Carfentanyl Powder UK   
    Buy Fentanyl Powder UK   
    Buy Nembutal Pentobarbital Sodium   
    buy Adderall 10mg online    
    buy Adderall 12.5mg online
    Buy Suboxone 8mg online
    Buy Roxicodone 30mg Online
    Buy Hydrocodone online
    Jwh018 Powder for sale near me
    Etizolam Powder for sale near me
    Ethylone Powder for sale near me
    Isotonitazene Powder for sale
    oxycontin 80 mg street price
    Buy Toseina 2ml Solucion Oral Online
    Oxycodone for sale online

    Ambien for sale
    Roxicodone for sale
    Percocet for sale
    xanax for sale
    Suboxone for sale
    toseina 2ml solucion for sale
    Valium for sale

    Contact Us :
    Wickr ID : planettor
    Signal ID : +1 747 262 3463
    Email : sales@vonspharmacy.ca / dairiusken@gmail.com

    Klonopin for sale
    Buy morphine online
    Buy norco online
    Oxycodone for sale in Europe
    Hydrocodone pills for sale
    buy mdma ecstasy pills
    buy dilaudid online
    adderall for sale
    Buy vanilla backwoods cigars wholesale 

    Buy Grape backwoods cigars online 

    Buy Banana backwoods cigars online 

    Russian Cream backwoods wholesale 

    Ocb Premium Rolling Papers wholesale
     
    Dark Horse Rolling Papers near me

    Buy Bob Marley Rolling Papers

    Buy Bob Marley Rolling Papers

    Buy Rizla Smoking Rolling Papers

    Buy Honey Backwoods cigars wholesale

    Buy Honey Bourbon Backwoods

    Buy Raw Rolling Papers wholesale

    Buy Raw classic cones near me

    Buy Canuma Hemp Rolling Papers

    Buy Bambu Hemp Rolling Papers

    Ocb Brown Rolling Papers near me

    Melt blown Non Woven for sale 

    buy smoking rolling papers

    buy nitrile powder free gloves

    Buy real registered passport online
     
    Wood pellets for sale 

    buy Arowana Fish online

    Buy N95 face mask 

    buy sterile surgical gloves
        
    Buy Non Contact Digital Infrared Thermometer 
     
    Surgical Face Mask for sale

    cpu ceramic processor scrap gold recovery   

    a4 copy paper for sale 

    Red Bull Energy Drink 250ml  

    guns for sale USA 

    buy Handguns online   
     
    buy Glock 19 online 

    Walther model 9 for sale 

    Buy custom glock 17 near me  

    Buy fnh fnx 9mm handgun    

    black tar heroin for sale    

    buy glock 17 mos cheap

    buy Arowana Fish online

    buy counterfeit money online

    Melt blown Non Woven for sale   
    Wood pellets for sale     
    40 ft Shipping Storage Container for sale  
    20 ft Shipping Storage Container for sale  
    Buy N95 face mask      
    Buy Non Contact Digital Infrared Thermometer   
    Surgical Face Mask for sale  
    Buy newsprint paper online  
    Monster Energy Drink 250ml for sale  
    Buy Kraft Paper rolls online  
    Buy red label whisky online  
    Buy Bic Lighters Online    
    Refined Sunflower Oil For Sale  
    Buy silver mercury online  
    Buy Whole Chicken Parts online  
    Aluminum Wire Scrap Suppliers     
    Russian Standard Ciroc Vodka 70cl Wholesale  
    Remy Martin Cognac XO 700ml for sale    
    Buy liquid red mercury antimony online      
    Red Bull Energy Drink 250ml      
    Buy raw Cashew Nuts Wholesale   
    Raw Almonds Nuts Wholesale   
    Buy Ox cattle gallstones online  
    Occ waste paper scrap for sale    
    buy kinder joy chocolate online    
    monster energy drink 250ml for sale     
    buy jack daniel whisky online      
    a4 copy paper for sale 
    frozen chicken feet for sale     
    buy hennessy vsop cognac online      
    coca cola can 330ml for sale  
    brazilian refined white sugar icumsa 45  
    black label whisky for sale cheap 
    buy absolut vodka 1l wholesale  
    cpu ceramic processor scrap gold recovery   
    high quality charcoal for sale   

    aptamil baby milk powder for sale 

    Vanilla backwoods cigars for sale 

    Buy Russian Cream Backwoods

    Buy Grape Backwoods Cigars

    Buy Banana Backwoods Cigars

    Buy Honey Bourbon Backwoods

    Buy OCB Smoking Rolling Papers

    Buy Rizla Smoking Rolling Papers

    Buy Bambu Classic Rolling Papers

    Golden Vip royal honey for sale

    buy super red arowana fish

    buy silver arowana fish

    Scleropages leichardti Arowana Fish for sale

    buy red arowana fish

    Buy Platinum White Arowana fish

    Buy Jardini Arowana Fish

    Buy Cross Back Arowana Fish

    buy Chili Red Arowana Fish

    Buy Banjar Red Arowana

    Buy Arapaima Arowana Fish

    Buy Golden Arowana Fish

    Buy Asian Red Arowana fish

    African grey parrot for sale

    African grey parrot eggs for sale  

    African grey parrot for adoption  

    African grey parrot for rehoming    

    Buy African grey parrot online   

    African grey parrots for sale  

    buy white wookies jungleboys online
    buy white fire jungleboys
    buy wedding crasher jungleboys
    buy sunset sherbert jungleboys
    buy la kush cake jungleboy
    buy la kush cake jungleboy
    buy citron cookies jungleboys
    london pound cake cookies
    buy georgia pie cookies
    buy gelatti cookies online
    buy gary parton cookies
    buy cereal milk cookies
    buy amnesia haze online
    buy orange cookies jungleboys
    buy motor breath jungleboys
    buy strawberry shortcake jungleboys
    buy jungle cake jungleboys
    buy white runtz online
    buy runtz og online
    buy pink runtz online
    buy peach kobbler runtz online
    buy moneybagg runtz cheap
    buy gruntz online
    buy ether runtz online
    buy sour diesel online
    master kush for sale online
    buy moonrocks online
    grand daddy purple kush wholesale
    buy gelato 33 for sale online
    buy chemdawg online
    buy blue dream online
    afghani kush wholesale
    buy hemp cbg crystals online
    cbd isolate powder
    buy exotic carts thc cartridges
    Moonrocks Ice for sale
    Purple Moonrocks for sale
    Blue Moonrocks for sale
    Buy Exotic Carts THC
    Buy Moonrocks online
    London Pound Cake Cookies
    Buy Banana Runtz online
    Buy Buddha Hands Runtz
    Buy Frosties Runtz Online
    Buy Hawaiian Runtz
    Buy Zourz Runtz Online
    Buy Amnesia Haze Online

    Excellent post.This website was? Relevant!! Finally, I’ve found something that helped me.

    Reply

Leave a Comment