To create an anchor text (clickable text in a hyperlink) on a web page you need to select the words you want to use to make the audience click and click on the chain symbol you see on the editor. This is the simplest way to insert a link.
But one point is also true: the text that acts as an anchor for your links is one of the most delicate elements for usability and SEO. Where to start? I would say to give a clear definition to understand what it is, how it works, and how to insert it.
Today topics of the post
- What is anchor text: definition
- An example of anchor text in HTML
- How many types of anchor text are there?
- How to choose words for a link
- What is the anchor text in the images?
- What links with SEO?
- SEO, Link Building and penalties
- Create anchor text in WordPress
- TL; DR: What you need to know at a glance
What is anchor text: definition
A text consisting of two or three words that we use to define a link on a web page.
This is the definition of anchor text, a string that is used to make a hyperlink evident and usable.
In summary, anchor text is what makes a link clickable on a web page.
According to the rules of the usability of a hyperlink, the anchor text must be immediately visible and traceable thanks to a different color than the font of the content, which is still different when the cursor passes over it or the link is visited by the user.
Here you can see how anchor text is inserted into a link. In some cases the text can still be underlined, in any case, it must be recognizable by the public.
An example of anchor text in HTML
The simplest way to explain what we are talking about: leave an example of what this element looks like in the HTML code of any web page.
How many types of anchor text are there?
Often for internal and related links in a document, such as blog posts, the title tag or the H1 of the content can be used as anchor text. But that’s not always the case, on the contrary: it’s an exception. Here are the various types of anchors for websites.
Exact match
The classic link exact match with the keywords you are interested in as anchor text. Useful and meaningful when used wisely. In incoming links from other websites, if used in link building without the right attention, it risks leading to penalties.
Partial match
You use a middle ground, in addition to keywords you also enter other terms. For example, on My Social Web instead of using the word web writer you can still enter “the site of this web writer”. Less forced, more natural.
Generic text
The use of non-contextualized content, unable to offer the search engine and the person more information. Not very useful from the point of view of usability (for example click here, go) but certainly not very risky for link building.
Brand
One of the simplest and safest ways to link. In practice, the anchor text is represented by the name of the brand, blog, or site (for example My Social Web).
Absolute URL
Still, a fairly neutral and little pushed method, from the SEO point of view, to insert a link: insert the link in the naked, absolute URL. It can be either a domain name with an extension or a permalink of a web page.
Whether it’s an anchor to a specific point on a page, an internal or outgoing link, or even a MAILTO link, there are rules to follow. First of all, the choice of terms to be used to insert an anchor text. According to Google:
The anchor text you use for a link should provide at least a basic idea of what the linked page is about.
While we can say that the terms must be clear and well defined, some tips suggest what to avoid when defining an anchor text:
- Do not enter generic text.
- Avoid irrelevant text.
- Don’t use very long text.
The anchor text must be descriptive, it must make the user understand immediately what is on the linked page. But on the other hand, you shouldn’t use useless keywords and, above all, you need to understand that you don’t need to add useless text.
What is the anchor text in the images?
While the nature of the link anchor text in the text is clear, it may seem difficult to imagine how to apply this rule if the link is in images. In these cases, however, the rule is easy: the alternative text acts as anchor text like Rebuilt title.
What links with SEO?
This element helps to contextualize the linked page. So Google uses the text in question to get more information that could be useful for ranking. But it is not a direct process.
Search engines use anchor text – for both internal and inbound links – like information about what might be on that resource.
So, even if you are not in control of how others link to you, make sure that all the links you place on your site are useful to the user, descriptive and relevant.
SEO, Link Building and penalties
All this has to address a theme: link building work invests heavily in the possibility of obtaining inbound links with competitive keywords in the anchor text.
On the other hand, Google imposes strict parameters on this front and tends to penalize websites that insert and/or receive “Links with optimized anchor text in articles or press releases distributed on other sites”. This comes with more attention with the update of the algorithm known as Penguin. What does it mean?
If there are many inbound links with the same anchor text, tied to commercial and competitive keywords, Google may be tracking down a suspicious pattern.
And that indicates the potential link purchase. This does not mean ignoring the possibility of receiving mentions with specific and precise anchor text, but that the link profile of a website must be natural. Also in terms of nofollow links.
Create anchor text in WordPress
How to create a link with WordPress? Just select the words you want to use as an anchor and click on the image you find in the chain-shaped editor. This is the international hyperlink symbol that allows you to insert the link.
Once the text has been selected, add the destination permalink and click on the send button. This way the job is done. Alternatively, you can use the HTML editor.
TL; DR: What you need to know at a glance
An anchor text is the anchor text that we use to create the links on a web page. It must be concise, not unnecessarily long, relevant, and specific. Do you agree with these points? How do you usually proceed?
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