If you are wondering the best way to communicate on Instagram, here are some suggestions that you can utilize to maximize your brand’s visibility. These suggestions were chosen after an analysis of the top-performing Instagram posts by 100+ brands. Please read all the Instagram post ideas at the end of the article, as the ideas are in no particular order – this will only inspire you more and provide you with more templates to use for your brand.
You need to update your Instagram feed right away if you’re still posting catalog photos of your products. An eye-catching image is crucial to Instagram’s success as a visual platform. The Instagram platform is a visual one, and eye-catching images are more effective than any other method. You need to update your Instagram feed if you are still posting catalog photos of your merchandise. The way you enhance a picture should be the same way you do with a video. You can also add animated text, music, and effects. A video post will get the best automatic Instagram likes and generate more engagement because your audience will spend more time watching it. If you do not have the budget to shoot immediately, you may also use stock footage.
Provide answers to frequently asked questions
Businesses or brands can connect with their audience on Instagram and solve their problems with the platform’s help. Even though the FAQ feature is just being rolled out, feed posts can still be used to answer important questions for your audience. Feed posts can answer questions that your audience has, even when the FAQ feature has just begun rolling out. Your audience can start by posting an image and posting their questions in the comments, and you may also consider posting videos on your feed, as this Q&A demonstrates.
Share Behind The Scenes
Take your audience on a tour of your workstation and demonstrate how your product was developed. Demonstrate your process by bringing your audience inside your workstation. Many attention has been drawn to behind-the-scenes videos because people are fascinated by seeing how the things they love and admire are made.
Your audience will appreciate seeing the faces behind your brand if you put the spotlight on your team. You may want to share a portrait of each of your team members, or you may want to create a playlist of your team’s favorite music for your audience to listen to. An impressive video such as this can be created in no time. The text and images need only to be edited, customized based on your brand’s colors and fonts, and they are ready for upload to Instagram.
Explain how your product works
The best way to engage your audience is to demonstrate all that your product can accomplish. You can create a carousel post or post a simple video if you want to give your audience instructions.
Post before and after pictures
Do a before and after post to show your audience how your product works. There are various ways to present this type of content, including a carousel, an image, or even a video. To create video posts such as these, you do not have to be an expert in editing.
Follow the latest trend in memes.
You should join the meme bandwagon as a business since nothing works better than memes on Instagram. There are many forms of memes, such as texts, images, and videos, that are funny and relatable and spread quickly online. As a brand, you have the option of using pre-existing memes or creating your own to advertise your products or services.